How to create content effectively using a process that works
Being a content creator can get overwhelming.
In order to become effective at creating content, you need to ensure your posts are optimized to attract and retain traffic to your site. You also need to push out content regularly, and not just something mediocre. You need to consistently deliver quality and valuable content that your readers will love.
Sounds like a lot to handle? It might.
But it shouldn’t be that way.
What you need is a content strategy in place that is able to effectively support how you will execute your content ideas. Having a content strategy lessens the guesswork on what to write next – helping content creators focus on creating more.
With a content creation process, you will be able to visualize the topics you want to cover; making it easier for you to prioritize your content. Not only will you get to visualize your topic backlog, but also the process by which you will write the content.
What does this mean for you?
This means that you will have a consistent framework to create content that’s within the quality standards you’ve set. This will also save you time and effort in creating and managing content for your site. You may have found yourself publishing a post only to realize you forgot to optimize your image or found out your outbound links aren’t working correctly. Maybe, you’ve run out of topic ideas.
Save yourself from these worries by using a content creation process that works!
Having your content creation process on a Kanban board
Being able to visualize your content creation process through a Kanban board makes execution easier and more consistent.
We designed this Kanban board template to help you create content efficiently. This board lets you collect and prioritize your topic ideas. When you see that you’re running out of cards in your backlog, it’s a sure sign that you need to be brainstorming on new content ideas soon.
This content creation template also has concrete steps to guide your writing process with reminders embedded in them. This ensures you have all you need to create winning content even before you hit the publish button.
In order to stay focused on what you’re writing, we’ve set the WIP limit of the writing-related steps to 1. Other steps have been left with more room to be flexible with how much you want to work on at one time. This is in case you want to tackle your posts by batch, especially when preparing your content for publishing and promotion.
What’s included in the template?
- Four columns for each part of the process: Plan, Create, Promote, and Done.
- Five subcolumns in the Create column: Outline Structure, Write Content, Review Content, SEO Content, and Publish Content.
- Two subcolumns in the Promote column: Prepare Copy and Share Content.
- Explicit agreements in each column, explaining what you should do step-by-step.
- Two labels to help you categorize your tasks: Blog and Research.
- Everything can be customized to your specific needs.
Whether for your personal brand or your team’s content strategy, this board will surely help you. Start your journey towards becoming a prolific content creator with Kanban Zone’s content creation template.