Agile Approach to SaaS Marketing
The emergence of Software-as-a-Service (SaaS) has encouraged us to follow technological trends and adapt to any new changes the SaaS world has to offer. Statistics show that right now, the SaaS market is growing by 21% each year. This means that the SaaS market is growing fast and in
Agile Project Management: Beyond the Basics
Agile project management has gained quite a bit of traction in recent years thanks to its ability to deliver faster, more efficient results when compared to more traditional project management methodologies like Waterfall or linear. The Agile project management’s iterative and collaborative approach allows teams to respond rapidly to
The Future of Virtual Event Management: Trends and Technologies Shaping the Industry
Virtual events are becoming more popular, and for good reason. They can save companies time and money, and they allow you to connect with your audience in a way that feels more intimate than traditional events do. If you're thinking about holding a virtual event, or if you've already
How Marketing Managers Can Build a Stronger Digital Campaign Strategy
Digital marketing campaigns are tricky ventures. They are the result of collaborative efforts that require many talents to create and make them successful. They take a creative strategist's artistry and intuitiveness to create a visually appealing visage. They need a social media specialist to ensure that any active online
Principles of Using Kanban for SEO Team Productivity
The Kanban system was initially developed for Toyota’s production. The term itself is translated from Japanese as “signboard”. The principles of Kanban are designed to keep your workflow fully visualized, making every piece of work and its progress available at any moment. In the Kanban system, the concept of WIP
The 5 Key Skills of an Agile Manager
The Agile manager is not your typical project manager. In addition to the project management skills, an Agile project manager must be equipped with additional skills that allow them to manage Agile teams effectively. As companies introduce the Agile framework to their teams, the responsibilities and tasks of a project
